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UK – Intelitics chosen to power Aspers Casino customer acquisition programme

Performance marketing and analytics platform provider Intelitics has been chosen by Aspers Group to power the customer acquisition programme for its new UK-facing online brand, Aspers Casino.

The deal will see Aspers Group use Intelitics’ product suite and platform to manage all affiliate and paid media activity for its Aspers Casino site, including real-time campaign monitoring and player tracking.

The platform and product suite will also allow Aspers Casino’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This means they can effectively manage their own campaigns and monitor their effectiveness quickly.

Allan Petrilli, VP of Sales at Intelitics, said: “Aspers Group is a renowned land-based operator in the UK and we are thrilled to be playing a part in its move online and in particular with its affiliate and paid media activity.

“Performance marketing and paid media present a tremendous opportunity for online casino brands to acquire new customers at scale and for a sensible return on investment.

»Naša platforma omogoča dostop do podatkov v realnem času, ki jih potrebujejo za spremljanje in sledenje kampanjam ter sprotno prilagajanje strategij, da zagotovijo najboljše možne rezultate. Prav tako lahko pomaga Asperjevim prometnim partnerjem izboljšati svojo uspešnost.«

Aspers Casino poganja platforma GiG in naj bi se začela v začetku leta 2023. Intelitics je v živo z izdelkom GiG Data Broker, ki zagotavlja na dogodke usmerjen tok podatkovnih točk v realnem času neposredno v zaledje Intelitics, kar pomeni Aspers Casino in njihovi prometni partnerji bodo imeli nemoten dostop do vseh podatkov v realnem času.

Aspers Group je eno najbolj uveljavljenih imen v Združenem kraljestvu, saj je družina Aspinall ustanovila podjetje že leta 2005. Upravlja štiri kopenske igralnice po vsej državi in ​​zdaj vstopa v spletni prostor s svojo blagovno znamko Aspers Casino.

Richard Noble, Group CEO at Aspers Casino, added: “We see affiliates and paid media as having great potential to acquire new players following the launch of our Aspers Casino online brand. There is a difference between spending big and spending smart, and with Intelitics we can do the latter.

»To partnerstvo vidimo kot temelj za našo uspešnost in plačano marketinško dejavnost in ne bi mogli zahtevati boljšega ponudnika platforme od Inteliticsa.«