Tag Archives: Trženje

Genius Sports has entered into a definitive agreement to acquire Spirable, a creative performance platform. Spirable allows brands, agencies and rights holders to create, automate and optimise highly personalised content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat….

Francoska skupina igralnic Lucien Barrière to poletje začenja oglaševalsko kampanjo s plaže, namenjeno popotnikom, ki se zadržujejo v bližini igralnic skupine. Znana kot Plage Roulette. oglaševalski koncept je socialen in izkustven ter želi razviti prepoznavnost blagovne znamke ter ustvariti promet in animacijo v svojih obratih: prvi na svetu ...

Izvršni direktor Melco Resorts Lawrence Ho je kritiziral nekdanjega partnerja v Macau Crown Resorts, ker ni bil 'diskreten' pri trženju VIP strankam na celinski Kitajski. Crownovo stališče je privedlo do aretacije 18 članov osebja na Kitajskem in povzročilo šok v industriji v Aziji. V pogovoru za Financial Times je gospod Ho dejal, da je Crown ...

TraffGen je objavil, da je Novomaticova lastnina Casino Admiral v Gibraltarju uvedla svojo tržno platformo Hub Pro. Casino Admiral bo uporabil TraffGenov sistem za zamenjavo in izboljšanje celotnega trženja in poročanja o lastnini, marketinških orodij in upravljanja razvoja igralcev. Poleg tega bo Casino Admiral prva evropska namestitev TraffGenovega PromoBeacon izdelka za sledenje in sodelovanje igralcev ...

Fallsview Casino has once again been acknowledged at this year’s American Gaming Association Communications Awards ceremony held on October 1 in Las Vegas, recognising outstanding achievements in advertising and corporate communications in the global gaming industry. Fallsview Casino was honoured to stand next to internationally acclaimed casinos such as Wynn Resorts Ltd. and MGM Resorts…

Carroll Consulting, based in Germany, has updated its website to better reflect exactly what it offers the industry. The focus is on communication in two forms: marketing communications and translations. The industry press is an essential way to inform the market of company activities, successes, plans, case studies, etc. Carroll Consulting has the experience to…

The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns…

Despite Atlantic City’s casino revenue dropping by a further five per cent in August, casino executives on the east coast are pointing to another win from the ‘Do AC’ marketing campaign which is looking to put Atlantic City back on the map. The city’s 12 casinos brought in $298.1m, down 4.8 per cent from August 2012 with…